In this assignment, you need to review the Tesla, Inc. case study. The case study describes the rise of Tesla Motors, an electric vehicle company founded in 2004 by electric inventor Martin Eberhard and South African innovator, Elon Musk. The case details the motivation of the two men, their personalities, and the conflicts they went through to develop the company. It also provides an overview of the challenges and opportunities of competing in the electric vehicle space; discusses Tesla’s strategies for manufacturing, marketing, and distributing the cars; and points to key questions about Tesla’s future.
Refer to the attached document for assignment details and grading rubric.
Use the attached Unit 2 Assignment APA Template which is formatted to include the required title page, introduction, body of the paper with required headings, conclusion, and example references page. This is required, not optional.
Refer to the attached APA 7th Edition Student paper for examples of formatting references in APA. Examples are located at the end of the document.
Refer to this link to learn how to create in-text citations in a Word document:
https://support.microsoft.com/en-us/office/add-citations-in-a-word-document-ab9322bb-a8d3-47f4-80c8-63c06779f127
2
Unit 2 Assignment: Tesla Inc.
First Name Last Name – replace
Department of Business, Post University
BUS411_31: Business Policy Seminar
Professor Ellen Kramer
Due Date for Assignment – replace
Unit 2 Assignment: Tesla Inc.
The introduction of the essay should begin here.
Use these second-level headings and include your assignment material for each heading
Competitive Rivalry
Start your material
Buyer Power
Start your material
Supplier Power
Start your material
Threat of Substitutes
Start your material
Threat of New Entrants
Start your material
Tesla’s Strengths
Start your material
Tesla’s Weaknesses
Start your material
Conclusion
Start your material
References
Author Last Name, First Initial. (year of publication). Title of the article. Name of the
periodical, volume (issue), page range start-page range end. DOI web address
Due Date: 11:59 pm EST Sunday of Unit 2
Points: 100
Overview:
In this assignment, you need to review the Tesla, Inc. case study. The case study
describes the rise of Tesla Motors, an electric vehicle company founded in 2004 by
electric inventor Martin Eberhard and South African innovator, Elon Musk. The case
details the motivation of the two men, their personalities, and the conflicts they went
through to develop the company. It also provides an overview of the challenges and
opportunities of competing in the electric vehicle space; discusses Tesla’s strategies for
manufacturing, marketing, and distributing the cars; and points to key questions about
Tesla’s future.
Instructions:
Review the Tesla Case Study. Also, feel free to utilize information from the Tesla videos
found in Reading and Resources in this unit.
Using Porter’s Five Forces model:
• Describe in detail the challenges and opportunities of competing in the electric
vehicle industry.
o You will need to create a section for each of the five forces when
answering the question in detail.
• Finally, describe Tesla’s strengths and weaknesses.
Requirements:
• Submit a two-three page Word document covering the elements of the
assignment.
• Develop a clear introduction, body, and conclusion. Use paragraph format and
transitions.
• Focus on the quality of writing and content.
• Use APA format with a title page, in-text citations, and references. Abstract not
required. The title page, reference page, and appendices are excluded in page
length requirement.
BUS411 – Business Policy
Seminar
Tesla, Inc. – Case Study 15
• Research and cite at least two credible sources in APA format.
Be sure to read the criteria below by which your work will be evaluated before
you write and again after you write.
Evaluation Rubric for Tesla, Inc. Case Study Assignment
CRITERIA Deficient Needs
Improvement
Proficient Exemplary
0-11 points 12-15 points 16-17 points 18-20 points
Introduction Unclear or
incomplete.
Introduction
with a partially
developed
thesis.
Introduction
with a mostly
developed
thesis.
Clear, well-
developed,
introduction
and thesis.
0-17 points 18-23 points 24-26 points 27-30 points
Supporting
Evidence/
Analysis
Lacks specific,
credible, and
relevant
support.
Development
of
position/argum
ent is
inadequate or
missing.
Not adequately
supported with
a limited
spectrum of
specific,
credible, and
relevant
evidence.
Development
of
position/argum
ent is
somewhat
thoughtful and
persuasive but
lacks detail.
Adequately
supported with
a limited
spectrum of
specific,
credible, and
relevant
evidence.
Development
of
position/argum
ent is
thoughtful and
persuasive but
lacks some
detail.
Well-supported
with a broad
spectrum of
specific,
credible, and
relevant
evidence.
Position/argum
ent is well-
develo
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