Project Snapshot
Picture this…you are an innovative entrepreneur looking to build a unique resort that will cater to a specific target market. Your mission is to develop a comprehensive resort development plan that outlines major resort design decisions, including site drawings/floor plans and other supporting visuals.
During the process of creating your plan, you will make a series of decisions based on the content of the course. For instance, in terms of size, will your resort be high-rise, garden-type, sprawling ranch or timeshares? Where will your resort be located—in the mountains, on an exotic beach or maybe a peaceful lakeside retreat? As far as service, will your resort offer world-class amenities, headliner entertainment, celebrity chefs, or versatile recreation options? These are just some of the aspects you will consider as you visualize your resort concept and layout.
The key is to apply the principles learned through your readings and discussions to develop a viable resort development plan. Throughout this course, the development plan will form your assignment and some discussion requirements.
Specifications
Project Length
5 weeks
Components
5-Phase Resort Development Plan
Phase 1: Resort Concept & Offerings
Phase 2: Resort Design & Environmental Concerns
Phase 3: Resort Market Profile & Analysis
Phase 4: Financial Projections
Phase 5: Operations Management Plan
HA530 I
RESORT DEVELOPMENT & MANAGEMENT
RESORT DEVELOPMENT PLAN PROJECT
Project Snapshot
Picture this…you are an innovative entrepreneur looking to build a unique resort that will cater to a
specific target market. Your mission is to develop a comprehensive resort development plan that
outlines major resort design decisions, including site drawings/floor plans and other supporting visuals.
During the process of creating your plan, you will make a series of decisions based on the content of the
course. For instance, in terms of size, will your resort be high-rise, garden-type, sprawling ranch or
timeshares? Where will your resort be located—in the mountains, on an exotic beach or maybe a
peaceful lakeside retreat? As far as service, will your resort offer world-class amenities, headliner
entertainment, celebrity chefs, or versatile recreation options? These are just some of the aspects you
will consider as you visualize your resort concept and layout.
The key is to apply the principles learned through your readings and discussions to develop a viable
resort development plan. Throughout this course, the development plan will form your assignment and
some discussion requirements.
Specifications
Project Length
• 5 weeks
Components
• 5-Phase Resort Development Plan
− Phase 1: Resort Concept & Offerings
− Phase 2: Resort Design & Environmental Concerns
− Phase 3: Resort Market Profile & Analysis
− Phase 4: Financial Projections
− Phase 5: Operations Management Plan
PHASE 1: RESORT CONCEPT & OFFERINGS
Part I: Resort Concept is the most critical piece of your resort development plan because here is where
you are shaping a product and/or service to the needs of a specific target market. To be successful, it’s
important to think things through—make sure your resort offerings are creative, but logical for the
audience you have selected. With a solid concept in place, the rest of your report will be able to flow
smoothly and reinforce your exciting ideas.
A. Resort Theme
1. Resort Type — Describe the type of resort you are developing (spa, seaside, fishing, ski,
mega resort, urban, casino…or another type not listed here)
2. Seasonality – Explain whether your resort is operational in winter, summer or both and
why that makes sense
B. Resort Name
How did you come up with the name? Does it have any symbolic meaning? Why is it a
good choice for your resort theme and audience? What impression do you want the
name to convey (fun, sophistication, romance, exotic, rustic, family, etc.)? Paint a
picture of how you want your resort to be viewed by your audience. Your name should
give a visual of who you are, but how do you further describe that?
C. Resort Location
Provide a general overview of the area in which your resort will be developed:
1. Physical Location – City, state, country
2. Description of the location (climate? remoteness? suitable landscape/terra
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