Welcome to E-Commerce  report and welcome to Keighron Digital Consulting Agency, we are so happy you have joined our team.

We would like to assign review your first client with our organization – STOKK Construction – https://www.stokk.ca/. This organization needs help defining their digital footprint and E-Commerce presence. They typically work with architects, but their could also be a market for working with consumers with the Mill work, so please investigate and pursue the best approach. Please See attached E-Commerce Instructions very carefully for more information. 
Here are the areas that you will be accessed on: 

• Review and provide a brief report on the current status of your assigned business presence online (website, social channels, and applications etc.) 
• Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP evaluation of the assigned business to figure out how this business can build an online strategy. Build an online strategy for this business based on what you know from your review and your analysis. MARKS 20 
• Recommend key platforms based on the businesses needs (e-commerce, content, e-mail, CRM, platforms) and build a plan for how this organization can create a successful E-Commerce Presence (add timeframe and steps to implementation plan). MARKS 10 
• Build a Digital Marketing Plan including SEO, PPC and Content Plan for assigned business. Make sure to use the Digital Report Card, SEO, Content Strategy and PPC Plan from your mini assignments. MARKS 20 
• Develop a Gantt Implementation Plan of all suggested activities and timeframes for what assigned business must carry out based on all your recommendations. MARKS 5 
• Writing style and presentation MARKS 10 

E-Commerce 645 – 05, 08, & 09

Final Exam – WINTER 2022

March 16, 2022

INSTRUCTIONS: (PLEASE READ)

• You have until Friday, March 25th 11:50 pm to turn in your Exam Assignment Report for your

Assigned Client

• Open Book

• No extra time will be granted, and failure submit by the deadline will receive a ZERO – no

acceptation will be granted

This is an inclusive exam and will include all chapters and materials covered both in-class and outside

class from entire Winter 2022 semester. This is also an individual assignment and it will be monitored for

its originality content. If there is any duplication on any independent ideas within another students’

paper both students will receive a ZERO and will be brought in front of academic discipline committee for

further actions which could lead up to dismissal from the institution.

The exam is worth 23% of your final mark for this course.

Exam will test your application and understanding of the following Course Learning Outcomes:

1. Assess and explain the opportunities, strategic contributions and ethical considerations of

electronic business to an organization’s goals.

2. Evaluate the reasoning underlying the options for the business models and concepts used in e-

commerce.

3. Identify and apply critical success factors in user experience.

4. Appraise the efficacy of security and payment systems and various e-business platforms

reflecting the realities of competition in the modern global economy.

5. Create appropriate marketing strategies for an electronic business environment.

6. Classify, assess and explain the main supply chain management steps required for successful

electronic commerce

Exam Assignment:

Congratulations! You have been just hired by Keighron Digital Consulting Agency and you are

about to receive your first project in your myucwest.ca in-box. Your examination is to prepare

a report/presentation that will be presented to assigned client on how they should build and

optimize and online presence for their business. – YOU ARE NOT CONTACT ANYONE AT THIS

BUSINESS – You will not meet this client and they only way they are going to see your work is

through this report/presentation, so make sure it is clear to read and easy to follow along with

a mix of words, images, graphs, etc.

Here are the areas that you will be accessed on:

• Review and provide a brief report on the current status of your assigned business presence

online (website, social channels, and applications etc.) MARKS 5

• Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP evaluation of the

assigned business to figure out how this business can build an online strategy. Build an online

strategy for this business based on what you know from your review and your analysis. MARKS

20

• Recommend key platforms based on the businesses needs (e-commerce, content, e-mail, CRM,

platforms) and build a plan for how this organization




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