In two to three pages that, while keeping the target customer in mind, will define and assess the major competition for the trend or product identified in Module Two. Who are the major competitors already existing and operating in the marketplace? Who might be a potential competitor in the near future? What, if anything, would be done to deter consumers from purchasing from the competition? How could attention, customers, and business be attracted away from the competition? This milestone should be submitted as a Word document with APA citations.

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Target Customer for Social Media Trends

Social media trends have emerged as a prime service for many businesses around the

world. The use of its various forms, including influencers, has emerged as a great marketing

tool for many businesses around the country and even globally. Social media marketing has

become an industry with a target market and a need in the modern marketplace. The target

customer of social media marketing and trends will be discussed.

The target customer for social media trends is businesses seeking to appeal to the

mass public. Though every age group currently makes use of social media, the age group that

mostly uses social media is the 18 – 29 age group. Research shows that in 2021, 84% of

individuals in the age group used at least one social media platform globally. Individuals

closely followed them in the 30 – 49 age group with 81%, 50 – 64 with 71%, and only 45%

of individuals older than 65 used social media. The number of users in the 18-29 and 30 – 49

age brackets is relatively high (Pew Research Center, 2022).

Considering these statistics, any business that wishes to market to these individuals

can use social media marketing trends. Businesses in the modern era are also pursuing a

competitive edge to woe over clientele. With this decrease in print and visual media

viewership, many businesses are seeking alternative ways to reach out to their target market.

Social media marketing trends are an efficient tool for organizations whose target market is

between 18-65, a large group in the market. Social media marketing trends are effective for

all genders, races, and other demographics. This is because social media is used across the

demographics. Social media companies also collect user information and use sophisticated

algorithms to perform targeted marketing. In social media marketing, targeted marketing is

defined as reaching out straight to the targeted consumer of a particular product. For example,

a business that sells skincare products targeting men aged 18 – 24 who are African American


and living in Illinois can use social media marketing to target this particular audience. The

social media company will select this audience and market directly to them. This is what

makes social media marketing so versatile and easy to use.

One of the factors that attract businesses towards social media marketing trends is that

it is cheap compared to other advertising forms. For example, it is cheaper to advertise your

product on Facebook and Instagram than to advertise your product in a newspaper or on

television. When the business wishes to use targeted marketing, which social media

companies charge a small price for, it is cheaper when compared to advertising using

television or print media. Another reason businesses should use social media is that they can

reach higher numbers. The number of socia


In the current market industry, there have been significant strides by big retailers and

wholesalers in the area of marketing. This is because while a business may be equipped to

effectively serve any given market, it is only through the marketing approaches used that the said

business can stay competitive. Based on the fact that there has been a continuous development of

social media platforms, there have to be new and better ways that retail businesses can use to

stay trendy and maintain significance in the sense of whether people are talking about them or

not. A retailer in the fashion industry would mostly stand to gain in this aspect since marketing

done on such platforms can target specific community segments, which is very important in such

a business.

Influencers are those people whose opinions are highly sorted out by people in the sense

of what they wear or what they eat. Such people will tend to have a kind of appeal centered on

what is new and what works. For this reason, most retailers have paid such individuals to post

their products on their social media platforms. Since this has been the case for most businesses,

there is the need to go an extra mile in the said marketing approach, and this is done through the

new trend of organizing influencer meet-ups where the influencers show up adorned in clothes

made by different brands (Li et al. 2021). This trend fills the gap of staying relevant to the public

since these shows have live coverage by the influencers themselves. Therefore, by showing up

with the retailer’s design, the influencers build up enough excitement from the public to a

position where the retailer can target newer markets without the limitation of boundaries.

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The new trend would benefit customers since they would be able to choose the fashion

they want to be associated with based on what the influencer they have a liking to is wearing. In

most cases, many people follow influencers because of the idea that these people have aspects

that they would like to have, such as clothing or even their bodies. Therefore, based on this idea,

it would be logical to expect that the approach would inspire more purchases as things would be

judged based on how good the clothes being presented are and how cool the influencers think

they are. The retailer in such a capacity would be the one who stands to gain the most benefit

since one such event could put their products on the forefront of the desired commodities by


The idea of using social media as a marketing strategy removes the limitation of

geographical location. Social media platforms are worldwide, meaning people will have access

to the idea of the existence of the product from different parts of the world as long as they

FMM 457: Final Project Guidelines and Grading Guide

The final project for this course is the creation of a marketing plan for a trend or product (to present to a retailer for adoption). In Module Two, you will identify a
trend or product to present to a retailer, based on establishing a need in the marketplace. In Module Three, you will describe a target customer and why he or
she would want the trend or product, and define the impact on local and global industries. In Module Four, you will assess major competition and draft solutions
to attract target customers. In Module Five, you will analyze any potential challenges in bringing this trend to the market, as well as opportunities. In Module Six,
you will define how to market and brand this trend or product. By Module Seven, bring everything together in a five- to seven-page final paper (using APA
citations) and create a marketing plan that summarizes coursework up to this point by identifying the specific details of the plan (branding, social media,
traditional media), how these details will help make a trend or product appeal to a target customer, and what can be done to get a trend or product recognized.
The final product represents an authentic demonstration of competency because it presents the student work in an original marketing plan for a trend or
product. The project is divided into six milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Two, Three, Four, Five, and Six. The final marketing plan will be submitted in Module Seven.

The marketing plan helps students to meet the following course outcomes:

1. Students will demonstrate an understanding of the importance of designing qualitative and quantitative studies to address management issues or to
examine business opportunities in the fashion-merchandising arena.

2. Students will understand the difficulties involved in developing new trends in the fashion industry.
3. Students will demonstrate an understanding of the difficulty involved in developing a sustainable and efficient supply chain system in the fashion


Milestone One: Identify a Trend or Product
In task 2-3, you will submit two to three pages that identify a trend or product to be presented for adoption to a retailer. First, describe the trend or product in
detail as well as the opportunity gap currently present in the fashion marketplace. Then, answer the following questions: Is there anything else currently in the
local market similar to the trend or product you have identified? Who would benefit from the new trend or product? Can the identified trend or product be
adopted globally or only in a specific locale or region? To complete this task, be sure to refer to and integrate all of the ideas and concepts learned thus far from
the resources a

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