Hello, I need a research project(report)  in the field of Marketing Research related to assignments, and guidelines are included in the attached word file down below. 

Module: Marketing Research (MKTG 320)

Assessment Grade Weight: 30% of overall Grade

For this assignment, it needs to write a research project related to the field of Marketing Research. As part of the group research project, you are expected to take the following steps:
1. Identify a business problem that you will conduct market research to solve. The clarity of your problem statement will be key to successfully executing the following steps
2. Determine the type of data needed to solve the problem you identified in step 1 and the research tool to collect the necessary data
3. Design your selected tool(s)
4. Analyze the data you collected
5. Present your findings and actionable insights in the classroom
The report should be a maximum of 2.500 words, (12 pt. font; double-spaced), plus charts, tables and appendices.
The answers should include mainly the basic points:

Each group should submit a written research project. The paper should state the research background and research objectives, explain why the current research needs to be carried out, and describe the data collection and analysis methods they expect to use, data description, data analysis, and managerial implications

Assessment rubric for the ‘Essay’

Grade range






Easy to read, topic introduced, organization clearly evident with proper introduction, body, conclusion

Paper has intro, body, and conclusion but may take a re-reading to understand

Disorganized, leaves reader wondering what is being said; abrupt ending

Fails to meet this criteria by obvious disregard for the expectations stated in the criteria; Disorganized and the reader can not follow the paper at any length

Relevance to material (is the topic addressed?)

The student’s reflection about the topic is explained in clear language; immediately interesting and supported with detail

The entire paper’s content relates to the prompt or topic; the student explains his/her reflections about the topic but may take a rereading to understand

Student does not clearly identify his/her reflections about the topic; may veer from topic

The topic of the paper is not addressed at all; Fails to stick to the topic therefore fails to meet this criteria

Writing style/Clarity

Consistently precise and unambiguous wording, clear and lucid sentence structure. All quotations are well chosen, effectively framed in the text and explicated where necessary.

Mostly precise and unambiguous wording, mostly clear sentence structure. Mostly effective choice of quotation. Mostly effective framing and explication of quotation where necessary.

Imprecise or ambiguous wording. Confusing sentence structure. Poorly chosen quotations, or ineffective framing and explication of quotations.

Consistently imprecise or ambiguous wording, confusing sentence structure. Quotations contradict or confuse student’s text. Serious errors; difficult to comprehend


Writing The Research Report

General guidelines

The results of marketing research must be effectively communicated to management. Presenting the results of a marketing research study to management generally involves a formal written report as well as an oral presentation. The report and presentation are extremely important. First, because the results of marketing research are often intangible (after the study has been completed and a decision is made there is very little physical evidence of the resources, such as time and effort, that went into the project), the written report is usually the only documentation of the project. Second, the written report and the oral presentation are typically the only aspect of the study that marketing executives are exposed to, and consequently the overall evaluation of the research project rests on how well this information is communicated. Third, since the written research report and oral presentation are typically the responsibility of the marketing research supplier, the communication effectiveness and usefulness of the information provided plays a crucial role in determining whether that particular supplier will be used in the future.
Every person has a different style of writing. There is not really one right style for a report, but there are some basic principles for writing a research report clearly.
Preparing a research report involves other activities besides writing; in fact, writing is actually the last step in the preparation process. Before writing can take place, the results of the research project must be fully understood and thought must be given to what the report will say. Thus, preparing a research report involves three steps: understanding, organising and writing. The general guidelines that should be followed for any report or research paper are as follows:

Consider the audience: The information resulting from the study is ultimately of importance to marketing managers, who will use the results to make decisions. Thus, the report has to be understood by them; the report should not be too technical and not too much jargon should be used. This is a particular difficulty when reporting the results of statistical analysis where there is a high probability that few, if any, of the target audience have a grasp of statistical concepts. Hence, for example, there is a need to translate such terms as standard deviation, significance level, confidence interval etc. into everyday language. This is sometimes not an easy task but it may be the case that researchers who find it impossible do not themselves have a sufficiently good grasp of the statistical methods they have been using.
Qualitative research also presents difficulties. The behavioural sciences have their own vocabulary, much of which is not encountered in everyday speech. Examples include: cognitive dissonance, evoked set, perception, needs versus wants, self-actualisation. It should be noted that these are extreme examples; many wo


We are submitting the attached research problem entitled “The impact of covid-19 on consumer’s behavior towards online shopping”.
This research problem tries to determine the relationship between the impact of the corona pandemic and the behavior of online shopping. The pandemic and social distancing as well as lockdown to prevent the spread of the infection, these factors have had an impact on consumers’ shopping habit. Also, with the increasing technology developments and e-commerce market, we can notice changes in the preference of shopping style. Our research purpose is to discuss this disruption on the shopping method and shopping preferences. How the corona pandemic has had effects on business, which must adapt quickly to digital sales and the changes in shopping style will be discussed.
We hope you find this research report satisfactory.
Sincerely yours,
Georgakou G., and Okolakpa D.

Table of Contents
Letter of transmittal 1
Brief Description 1
Introduction 1
Research Questions 2
Analysis 2
Results and Data Analysis 7
Reliability Test 8
Conclusion 9
Discussion 9
Appendix 9


COVID-19, which is commonly known as coronavirus since December 2019, has affected the daily lives of the population in many aspects. As of February 7, 2021, nearly 2,323,815 people had been killed worldwide, affecting hundreds of millions of people. In fear of the malicious illness this virus can bring and to slow down the spread of this virus many countries around the world, is taking cautious steps, including closing boarders of the country, Universal travel limit, closing public places and educational institute, the public is urged to stay in their houses, maintain the social distance and work from home, keep social distances, limiting interaction between households and so on. Under the national lockdown, people are requested to stay at home and should only go out for essential reasons. Similar, across the United Kingdom regions measures are in place to control the pandemic. Whenever new cases emerge authorities tend to implement strict curbs (The Economic Times News, 2021). As a result, many shops are close and prevent people for making physical purchases. In effect, majority of businesses have little options but to make considerable changes. One of those changes is making transactions by adopting electronic commerce, which can simply be put as shopping for products on-line. It includes the online method of marketing, selling, delivering, exchanging merchandise, good and services. However, E-Commerce may be a trendy business method that has been there for several decades, at the present time it is emerging even more during this time of the pandemic. The whole e-commerce world is affected by the coronavirus, the nature of business has changed. The pandemic might have been the accelerated transformation of the market structure.

Research Questions

1. How often were people shopping online before and

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