Introduction- Situation Analysis
Company highlights: watershed event, summarized history, or any description of the company’s reason for actual or potential success
Products/Markets: based on website or additional info, what products (and brands) and target markets they are CURRENTLY serving. We deal with prospective markets later)
Financial and Market performance indicators: in the absence of information, a subjective but critical initial evaluation of the financial: A) EBITDA (Profits) and B) ROI and C) Market Sales/Income, and D) Market share PROSPECTS. Consider similar business, industry analysis to find insights. Your comment here is a scenario of Excellent, regular or poor CURRENT COMPANY performance
3. POSITIONIG STATEMENT
4. ALL THESE IN THE CONTEXT OF CONSUMER INSIGHTS (JOURNEYS, ANALYTICS, AND BRANDING – POSITIONING
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