Choose an advertisement online or in a magazine. Apply the communication model by answering the following questions: Who is the source? What is the message? How is the message encoded? What is the channel with which it is communicated? How is the message decoded? Who is the receiver? What might be an example of potential noise that would interfere with the communication of the message? How can the sender receive feedback from the receiver?
Exercise Instructions: You are required to submit a 2-Page (Title Page and Content Page), APA formatted paper with substantial content. Substantial content requires staying on topic and fully addresses the assignment in a clear, concise, and meaningful manner. The deliverable length of your posting responses must be at least 2-pages, (Title Page and Content Page) APA format.
Exercises must be the students original thoughts based on the topics from the “Open Educational Resource” (OER) Course Textbook and/or other referenced sources. Direct quotes from references must be less than 20 words. Please review for sentence structure, grammar and punctuation errors. Plagiarized submissions may result in a “0” for the submission.
Late submissions will be deducted 5 points.
All assignment(s) derive from the OER Textbook. For academic purposes, at least 1 APA formatted reference is required pertaining to the topic(s).
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Welcome to The Power of Selling
You’re about to go on a journey that will take you to places you can’t even imagine. Think about being able
to get what you want in life. While that may sound far-fetched, it’s not. You really can get what you want,
if you learn to use the right skills. That’s what this book is about.
Selling is a skill that everyone uses every day, no matter what they do for a living. Want to be successful?
Learn how to sell. “You can have everything in life you want, if you will just help enough other people get
what they want,” according to famous sales expert, Zig Ziglar. That means listening and connecting with
people, understanding their needs, what they want, what motivates them, and then capturing their
imagination with a reason to buy…from you (Ziglar).
This book is different from other textbooks about selling. While it uses the traditional selling tenets as its
foundation, it adapts the concepts to the rapidly changing world of business in today’s environment,
including the use of Twitter, LinkedIn, Facebook, blogs, wikis, and other interactive ways of connecting
with customers. In addition, this book is filled with many unique approaches to traditional topics. For
example, Chapter 10 “The Presentation: The Power of Solving Problems” covers how to create an elevator
pitch for your product as well as for your personal brand; Chapter 13 “Follow-Up: The Power of Providing
Service That Sells” explains Net Promoter Score, a nontraditional method of measuring of customer
satisfaction; and Chapter 15 “Entrepreneurial Selling: The Power of Running Your Own
Business” addresses how selling can help you realize your dream of being an entrepreneur and starting
your own company.
There are four special features that make this book interesting and interactive:
1. Links to videos, Web sites, articles, and podcasts. The focus on real-world experience and
sales professionals is carried throughout the book. Not only will you learn from real examples, but
you’ll also learn from current events.
2. Video ride-alongs. The best way to learn selling is to experience it. And just about every
salesperson starts out in sales by going on ride-alongs with an experienced salesperson or manager to
learn how selling is done firsthand. In order to provide the experience of a ride-along, each chapter
starts with a short video featuring a sales professional who shares personal insights and practical t
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