I uploaded the question below with that pdf. Please read it.
Case Study – Nubank
As you read the case study, be attentive to Nubank’s successful strategy, the difficult industry David Vélez is
going against and the untapped market potential that Vélez visualized. Answer the questions below based on the
case study. Your answers should fit in the lines below each question. Be sure to include all the elements
mentioned in the article as well as your own knowledge about the financial and banking industry.
Question 1: Why were ‘unbanked’ individuals such a high risk and high reward business opportunity?
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Question 2: Describe in your own words why Nubank’s strategy against a concentrated banking industry is
proving to be successful and what are the remaining obstacles faced by Nubank as it continues to expand?
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