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BUS202 Assignments Week 5 – Final Project Part 1!
Week 5 – Final Project Part 1
Due Monday by 11:59pm Points 10 Submi!ng an external tool
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Current Issues or Trends
[WLOs: 1, 2, 3] [CLOs: 1, 2, 3, 4, 5]
Prior to beginning work on this assignment,
Review any instructor feedback you received from the Week 2 – Assignment Part 1, Week 2 – Assignment Part 2, and Week 3 – Assignment.
Collect research from at least two credible sources on a current issue or trend in your field (you may use the same issue or trend you used for the
Weeks 2 and 3 assignments or choose something different).
Review pages 120 to 128 of your course text, The Only Business Wri!ng Book You’ll Ever Need.
Review How to Make a PowerPoint Presenta”on .
Watch and prac”ce the techniques in the following three videos:
For the final project, you will create and record a formal business presenta”on for an audience of your professional peers using Zoom . The purpose is to
inform your peers of an issue or trend in the field, show data of this issue or trend that is quick and easy to understand, and provide a recommenda”on on
what should be done regarding this issue or trend.
This project has two parts. For Part 1 you will be crea”ng a PowerPoint presenta”on, and for Part 2 you will be recording yourself giving the PowerPoint
presenta”on.
Part 1: Create a PowerPoint
In a seven-to-10-slide PowerPoint presenta”on
Explain your findings of a current issue or trend in your field (you may use the same topic that you began researching in Weeks 2 and 3). In your
explana”on, answer the following ques”ons:
What is the issue/trend?
Why is this important?
Is there an ethical impact? Explain the ethical impact of this issue or trend, if any.
When did it begin?
What does the data show?
Include at least two graphs, charts, or tables that visually represent data about the current issue or trend in your field. You may use the visuals from your
Week 3 assignment and revise them as needed. Use your visuals to answer the following ques”ons:
What is the impact of this issue or trend to your field?
What do you recommend to either resolve the issue or end the trend (if nega”ve) or keep the trend going (if posi”ve)?
Be sure the recommenda”on is specific and ac”onable. Jus”fy why the recommenda”on should be implemented.
Part 1 of the Current Issues or Trends final project
Must use a PowerPoint presenta”on of seven to 10 slides.
Must include a “tle slide with the following informa”on:
Title of project
Student’s name
Course name and number
Instructor’s name
Date submi#ed
Must apply the wri#en and visual business communica”on prac”ces and techniques learned throughout this course.
Must use at least two credible sources in addi”on to the course text.
The Scholarly, Peer-Reviewed, and Other Credible Sources table offers addi”onal guidance on appropriate source types. If you have ques”ons
about whether a specific source is appropriate for th
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chats or channels; remember that everyone is trying to get their work done.
WATCH WHAT YOU SAY
Even when you’re pinging with good work friends, remember that instant messages are official business communications. They are not confidential. They’re the property of your
company, and many companies monitor them. You’re probably cautious about cursing in the office; you should exercise the same caution when you’re messaging. One popular instant
messaging program warns users: “Keep your conversations limited to what can be safely said in an elevator or a crowded restaurant.” Keep it appropriate.
USING INSTANT MESSAGING EFFICIENTLY
A few little tricks can help improve the efficiency of your instant messaging. Before you launch into a long message, ask your colleague if she’s there and available. Make your “Are
you there?” message more specific by letting your colleague know what you want to ping about. Instead of “Hey, got a second?” try “Hey, got a second to review the XYZ agreement?”
or “Hey, got a second to read something for me?” or “Hey, got a second to show me how to use that software?” And be frank about what you’re asking for; don’t type “qq?” if what you
really want is to discuss whether or not to fire a vendor or some other large topic.
Presentations
Thirty million PowerPoint presentations are given every day throughout the world. How can you make yours memorable?
PINPOINT YOUR PURPOSE
Attention can wander during a presentation, so it’s important that you know exactly what you want to get from yours. As an exercise, try creating a one-sentence objective for the
presentation, such as “By the end of the presentation, I want the audience to understand that our solution offers more tools than the competition’s does and can be customized for their
needs” or “By the end of the presentation, I want x members of the audience to request an onsite demo” or “By the end of the presentation, I want to have cleared the obstacles to
partnering on this project.” Try to make your objective as active as possible, in order to avoid building a presentation that’s essentially an information dump. What do you want your
audience to do as a result of seeing your presentation?
WRITE FOR YOUR AUDIENCE
As you work on your slides, think from the point of view of the people who will have to look at them. What are they expecting from your presentation? What information do they need?
How would you feel sitting through this presentation? How can you make the slides easy for the audience to read and ensure that they reinforce your main points? Let your
understanding of your audience’s needs guide the preparation of your slides.
ORIENT YOUR AUDIENCE AT THE BEGINNING
The opening of your presentation is an especially critical moment. Presumably you have everyone’s attention at the beginning. No one has had a chance to get bored, to get distracted by
the
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needs” or “By the end of the presentation, I want x members of the audience to request an onsite demo” or “By the end of the presentation, I want to have cleared the obstacles to
partnering on this project.” Try to make your objective as active as possible, in order to avoid building a presentation that’s essentially an information dump. What do you want your
audience to do as a result of seeing your presentation?
WRITE FOR YOUR AUDIENCE
As you work on your slides, think from the point of view of the people who will have to look at them. What are they expecting from your presentation? What information do they need?
How would you feel sitting through this presentation? How can you make the slides easy for the audience to read and ensure that they reinforce your main points? Let your
understanding of your audience’s needs guide the preparation of your slides.
ORIENT YOUR AUDIENCE AT THE BEGINNING
The opening of your presentation is an especially critical moment. Presumably you have everyone’s attention at the beginning. No one has had a chance to get bored, to get distracted by
their phone, or to grow worried about the work they’re not getting done because they’re sitting in this presentation. Use this moment to let your audience know what will be covered in
the presentation. Insert an outline slide at the beginning, and return to it throughout the presentation to help your audience with transitions and help them pace themselves in terms of
energy and attention.
GET YOUR CONTENT RIGHT
There’s a strong impulse when you’re preparing your slides to include too much content. Research has shown that people typically remember only four slides from a twenty-page deck.†
That’s not very encouraging news if you’re putting your heart and soul into an informative presentation, but from a strategic point of view, it’s good to know. Rather than packing your
presentation full of facts, you’re better off choosing a few key points you want your audience to remember, and organizing the presentation around those. Think of your PowerPoint
deck as a set of prompts for your performance rather than as a repository for complete information.‡
Set up your slides as a visual aid for when you’re making a speech or presentation, not as a trove of data. When presented with a very text-heavy slide, people will typically space
out or stop listening and read the slide (people can read faster than you can talk). If you want to provide detailed information to your audience, you can make and distribute a leave-
behind deck that contains your entire talk. For the presentation itself, keep your slides concise and the focus on you.
USE VISUALS EFFECTIVELY
Think visually as you create your slides.§ There’s no need to convey information only through words—think about how you can use images and graphics to get your points across. But
be careful with graphs and charts
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Proofread your slides very carefully. Noticing a typo for the first time when you’re standing in front of a group is a ghastly experience, and it makes you look bad. If possible, ask
someone who is not familiar with the content to proof the presentation for you.
Allow yourself time to rehearse the presentation and revise it, even if you feel pretty comfortable about the content. Notice transitions that aren’t smooth, areas where your content
seems thin, sections that drag. Rehearsing can give you more confidence and will improve your audience’s experience by helping you improve your slides.
SLIDE REVISION CHECKLIST
Choose readable fonts, and limit the number of fonts you use. Stick to a few basic, easy-to-read fonts, no more than two different fonts per slide.
Use animation and sound sparingly and only if they support the message of your presentation. If they enhance the meaning and clarity of your presentation, use them. If they compete with your
content, don’t.
In bullet points, use parallel grammatical constructions to help your audience follow your ideas.
Use formatting like bold and italics sparingly and consistently. Too much of this kind of formatting can make your slides hard to read.
For sample presentations, please visit me at www.howtowriteanything.com.
Creating Visuals
Not all business communication occurs through writing—a lot occurs through visuals. In fact, words aren’t always your best tool. Sometimes data is easier to understand if it’s
represented graphically. You don’t have to be a graphic designer to learn the language of visual communication.
CHOOSE THE RIGHT GRAPHIC
There are lots of graphics options for you to choose from: photos and other images, as well as different kinds of charts and graphs. The type of graphic you choose will depend on your
data and the story you want to tell with it.
COLUMN CHART
A column chart lets you compare values using vertical bars.
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LINE CHART
A line chart is used to track and compare values over time. It can show small increments of time more effectively than a bar chart can.
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A pie chart is a circle divided into slices, useful for showing numerical proportion. p. 126
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BAR CHART
A bar chart lets you compare values using horizontal bars. The layout of a bar chart makes it better suited than a column chart for data with long labels.
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MAKE SURE YOUR WORDS AND GRAPHICS COMPLEMENT EACH OTHER
When you use words and graphics together, you need to make sure they work together in harmony and support each other. The first and most obvious rule is that the content of your
words and graphics should be consistent. For example, if you’re calling out some numbers from a graphic, make sure those numbers are accurate.
Avoid repeating the content of the graphic in your prose. If you’re simply going to rehash the contents of the graphic in writing, there’s not much point in including the graphic.
Instead, strategically use information from your graphics to support the arguments you’re making in prose.
Proposals
Businesses of all kinds create proposals for potential customers and clients—for example, to bid for work, to outline the scope of a job, or to state a price. The content of a sales
proposal will vary widely, depending on the kind of business you’re in, and most businesses have a standard format they use. Check to see if your organization has a proposal template,
then use these suggestions to make it as compelling as possible.
GET THE ASK CLEAR
If you write a lot of proposals, it’s tempting to go on automatic pilot, filling in the various sections with numbers and other details. That approach is probably fine a lot of the time,
especially if you provide the same service or product over and over. But it’s worth mentioning here that you should pay attention to your prospective customer, and make sure your
proposal reflects your understanding of their needs.
WRITE FOR YOUR READER
If you’re preparing a proposal, it’s probably at the request of someone you’ve talked to at your potential customer. Needless to say, you should consider carefully all the information
your contact has given you. You should also go beyond that. Depending on the situation, it’s very likely that others in the organization will review your proposal. Who might they be,
and what might they be concerned about? If your contact person is not the decision-maker, it might be worthwhile to ask who else will review the proposal.
Everyone reviewing a proposal will be concerned about cost, but don’t assume that cost is the only factor. Really think about your reader’s needs, and ensure that your proposal
addresses them.
GET THE CONTENT RIGHT
Decide how you want to present estimates in your proposal. Sometimes estimates are binding. In other cases, the proposal contains a clause stating that the final cost may vary
depending on a variety of circumstances. You should date your proposal and include an expiration date for the price quoted, so that you don’t bind yourself to a price forever and there’s
no misunderstanding with the customer.
If there’s a risk of cost overruns, address that risk directly and outline the factors that might cause them, including unanticipated circumstances on the job or changes
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